SEO Specialist (Italian)

ABOUT US

We are a 360-degree boutique digital marketing agency offering a full suite of services aimed at elevating brand awareness, boosting online traffic, conversions, revenue, and ROI for our clients. Our expertise spans:

• SEO
• Digital Marketing Strategy
• Internal and External Content Marketing
• Google Ads (Search, Shopping, Display)
• Facebook & Instagram Ads
• Instagram Influencer Marketing
• Amazon Marketing and Management

We pride ourselves on our collaborative environment, where each team member can learn, grow, and make a real impact.

ROLE OVERVIEW

In this role as SEO Specialist, you will be responsible for driving the SEO success of well-known brands to help them grow their businesses. You will manage SEO projects from strategy to execution, leading our Italian-speaking team, and collaborating directly with clients. This position offers an excellent opportunity to showcase your skills while continuing to learn and develop in the field of SEO.

KEY RESPONSIBILITIES

1. Project Management
2. • Collaborate with Project Leads to own SEO projects for various clients, ensuring timely delivery and alignment with strategic goals.
   • Develop, execute, and analyse SEO strategies in collaboration Project Leads & the SEO Director.
3. Keyword Research
4. • Conduct comprehensive keyword research and evaluations to identify opportunities for ranking improvements.
5. On-Page & Content Optimisation
6. • Identify on-page content opportunities, optimise client websites for improved visibility, and boost search engine rankings.
   • Brief copywriting teams, edit copy and write SEO texts where required.
7. Performance Monitoring & Reporting
8. • Monitor and analyse client site performance using a range of SEO tools and analytics platforms such as Google Analytics, Google Search Console, Ahrefs & SE-Ranking.
   • Create clear, data-driven reports in Excel and PowerPoint to present insights and recommendations.
9. Client Communication
10. • Provide regular updates on deliverables, tactics, and performance metrics to clients.
    • Present reports to your clients on performance every month.
11. Team Collaboration
12. • Attend regular SEO team meetings to share knowledge, brainstorm new ideas, and stay informed about industry updates.
    • Communicate effectively with your team and other departments.
13. Continuous Learning
14. • Stay up to date with the latest SEO trends, algorithm changes, and new tools to ensure best practices.
15. Tool Utilisation
16. • Leverage a wide array of available SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, etc.) to optimise performance and manage client projects efficiently.

REQUIREMENTS

• Language Proficiency:
• • Fluency in English (C2 level)
  • Fluency in Italian (C2 level)
• Experience & Skills:
• • 4+ years of SEO experience with a strong passion for the field.
  • Solid on-page SEO expertise.
  • Excellent numerical, analytical, and creative problem-solving abilities.
  • Hands-on experience with:
  • • Google Analytics
    • Ahrefs/SEMrush
    • Google Search Console
    • Data Studio
    • Screaming Frog
  • Proficiency in Microsoft PowerPoint and Excel.
• Bonus Qualifications:
• • Familiarity with other digital marketing channels (e.g., PPC, Social Media).
  • Technical SEO expertise.
  • Previous experience in a digital agency environment.

WHY JOIN US?

• Opportunity to own and shape the role while collaborating with a dynamic team of SEO experts.
• Work within an innovative, fast-growing SEO department where your contributions make a direct impact.
• Exposure to diverse, well-known brands and a variety of digital marketing channels.
• Be part of a supportive culture that encourages learning, testing, and applying new SEO techniques.