SEM Account Manager - Italian Speaking

Company Description

At lastminute.com, we live for the holidays. We are the European Travel-Tech leader in Dynamic Holiday Packages. With technology, we turn spontaneous thoughts into meaningful experiences, helping people travel the world

Job Description

The job in brief:

Job Title - SEM Account Manager - Italian Speaking

Working model - Hybrid from Madrid, Remote from Spain

Team - You will join the Customer Acquisition Team

Level - Professional

Location - Madrid, Spain

Contract - Permanent - full-time (EUR 36 h/week)

At a time of growth and innovation in our marketing activities, we are looking for a SEM Account Manager who is ready to take our paid performance campaigns to the next level. This is more than a media management role, it's a strategic position with high impact and visibility, where your expertise will directly influence business outcomes, strengthen our brands, and drive measurable growth.

We are looking for a highly motivated and experienced professional with a strong background in managing and optimising large-scale SEM accounts and budgets. With at least 4-5 years of proven track record, you will bring both analytical rigour and creative problem-solving skills to deliver outstanding performance.

This role requires someone who is detail-oriented, thrives under deadlines, and can handle multiple projects with ease. You will be a collaborative team player while also showing strong initiative and self-motivation.

As SEM Account Manager, you will work closely with the SEM Manager and play a key role in planning, implementing, and analysing paid performance marketing campaigns across different brands and products, with a strong focus on SEM. Leveraging tools such as Google Ads, Bing Ads, and other performance marketing platforms, you will ensure our campaigns are aligned with both marketing and business objectives, consistently pushing for optimisation and innovation.

Qualifications

What your impact will be:

As a SEM Account Manager, you will take full ownership of performance for a specific market or product area, driving measurable growth through paid search. Your impact will come from identifying growth opportunities, testing and scaling winning initiatives, and ensuring campaigns consistently meet targets. By delivering performance insights to stakeholders, optimising accounts, and collaborating with IT to automate and innovate, you will directly shape how our SEM strategy evolves. You will also support knowledge sharing within the team and uphold best practices while continuously developing your expertise as tools and products change.

Your expertise:

• Proven Performance Marketing experience, 3-5 years with a preferred focus on SEM
• Advanced Excel skills in order to interpret and analyse big chunks of data from multiple sources
• Very data-oriented, strong analytical and numeracy skills
• Dynamic person with a data-driven approach; ability to leverage data to influence marketing decisions
• Experience in managing large budgets for SEM campaigns
• Web analytics experience, e.g. Google Analytics, etc
• Good understanding of automated bidding (GoogleAds, SearchAds360, etc)
• Desire to collaborate with other departments outside of SEM team in order to enhance

Additional Information

Perks of working with us:

How we work together:

• An inclusive, friendly, and international environment (you'll be working with colleagues from +10 countries and over 48 nationalities)
• Shorter working week (36h as full time), with a half working day on Fridays
• Flexible start and end of the working day
• Possibility to work from anywhere for a period of time per year defined according to local regulations

How we learn together:

• Fri-Yays: half a day on Friday morning with a no-meeting mandate and dedicated to deep work, personal growth, learning and training and/or focus time.
• Professional and managerial skills development training paths, access to e-learning platforms such as O'reilly, Udemy, Coursera (depending on the department), and to our internal platform offering bespoke training content

Other perks:

• 2 paid days off per year for volunteering purposes
• Occasional social events to foster connections among colleagues
• Travel industry discounts and flash exclusive staff fares
• We support our employees through life's significant moments with leave options (e.g parental responsibilities, marriages, bereavements, relocations, etc.) in line with local laws.

Wish you were here? We do, too!

Selection process steps*:

• HR interview online (30 minutes)
• 1st interview online (Manager): soft skills + technical knowledge
• Offline practical case
• 2nd interview online (Manager and Team)
• Final interview
• Offer extended

(*Please note the process can slightly vary. The recruiter in charge will share more details when setting up the interview)

Our commitment to celebrate diversity and generate belonging

At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression, and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.

Eligibility criteria:

By submitting your information and application, you confirm that you are legally authorised to work in the country of employment and that you do not require visa sponsorship to obtain employment visa status.