Marketing Manager - Italy

Join Impress - Europe's Leading Health-Tech Innovator!

We are the largest chain of orthodontic clinics with fully digital processes in Europe. We have revolutionised the invisible orthodontic sector with the best team of professionals specialized in making people smile and using the latest technology for the diagnosis, treatment, and follow-up of all cases.

We're looking for a hardworking, hands-on and dynamic Marketing Manager based in Barcelona to drive all Impress marketing activities for the Italian market.

Location:

This position is based on-site at our headquarters in Barcelona (Spain). You'll be working closely with our international marketing team in a dynamic, collaborative office environment.

What You'll Do

• Drive all Impress marketing and creative activities for our Italian market.
• Localise and deploy marketing initiatives and campaigns.
• Take care of all marketing operations across the country with the mission to digitalize the orthodontic experience for patients.
• Ensure maximum traffic conversion and drive revenue by increasing sales through marketing activities while reducing CAC.
• Stay on top of health-tech market trends and support market research efforts where required.
• Localise, develop and coordinate promotional campaigns and other marketing efforts across all channels (digital, press, TV, social, etc.).
• Collaborate with the PR / influencers team to build our community online.
• Prepare daily, weekly, monthly, quarterly reports on performance.

What You'll Bring

• Proven experience in a similar role, in a large scale start-up, ideally within the health-tech sector.
• Very good understanding of the Italian market.
• Solid hands-on experience running Meta and TikTok Ads, with a strong track record of managing and optimizing campaigns end-to-end.
• Ability to implement marketing techniques over all digital and non-digital channels.
• Both creative and analytical mindset.
• Roll-Up-The-Sleeves Style: You enjoy an entrepreneurial atmosphere that requires you take ownership of the initiatives and to be comfortable in an environment with lean staffing.
• Strong written and verbal communications skills, you know how to communicate effectively to a wide variety of audiences.
• Fluent in Italian & English (Spanish is a plus).

What We Offer

• Opportunity to grow in an innovative company and international scale up.
• Attractive compensation package.
• Benefits with our treatments, aligners, and products.
• International and diverse teams.
• Dynamic, collaborative, and fast-growing company environment.

At Impress, diversity powers our success . We encourage applicants of all backgrounds to apply and join us in shaping smiles around the world.

Department Marketing - Managers Role Marketing Manager Locations Barcelona HQ Employment type Full-time