Marketing Director (Italian Market) - Demand Generation

At Factorial, we're building the leading Business Management platform for SMBs. Our software helps companies manage HR, Finance, and Operations - everything from payroll to performance to expenses - in one place.

We're one of Europe's fastest-growing SaaS companies (1M+ users, 1,400 employees, 7 markets), backed by top-tier investors and proudly headquartered in Barcelona.

Our next chapter? Reaching €1B ARR within the next three years. To get there, we need to ensure every product succeeds. Product Marketing plays a critical role in making our multi-product vision a reality - positioning, launching, and growing all our products so they reach their full business potential.

We are looking for a Inbound Marketing Director for the Italian market to own all marketing efforts for the Italian market.

Organic channels are the main acquisition channels for Factorial since our foundation. We build valuable content for small and medium companies on the topics of people and organisational management. We create blogposts, webinars, tools, guides, ebooks, videos, etc. that capture the attention of an exponentially growing pipeline of HR managers. With time and nurturing, those relationships trigger sales conversations and new customers for Factorial.

What will you be doing:

• Take ownership and drive the organic inbound strategy and implementation to drive massive growth in website traffic, lead acquisition and revenue.
• Develop and implement SEO actions and strategies with your team.
• Identify new organic revenue opportunities (outside of existing business lines), to grow our active user base.
• Define and execute content promotion tactics on social media and others to attract a high volume of visitors.
• Manage campaign ROIs and brand KPIs while overseeing the marketing budget and resource allocation.
• Manage the Italian marketing team and external suppliers of the market: PR agency, link-building agency, copywriters, freelancers, brand ambassadors etc.
• Set clear targets and ensure that the Italian inbound marketing team is constantly pushing themselves to grow on a hard- and soft-skill level.
• Work alongside the Sales, Product, Performance, and Marketing Ops teams to ensure that market goals are met.

Your Profile:

• You are fluent in both Italian and English.
• Previous work experience as an Inbound Marketing Manager, Demand Generation Manager, or similar role for at least 5 years in a growing company.
• Excellent communication and negotiation skills
• Strong track record of achievement (demonstrated through - greater responsibility, overachievement on KPIs, fast-track promotions).
• Deep knowledge about SEO: keyword research, link-building, on-page/off-page optimisation, acquisition tactics, etc.
• CRM and customer journey management (funnel optimisation, nurturing, scoring, etc.).
• Drive, tenacity, and results-oriented. You're hard-working, motivated to make a big impact, and you persevere until the job is done.
• Initiative and growth mindset. You often come up with ingenious ways to reach your goals. In addition, you're constantly analysing the market to implement new ideas and opportunities.
• Strong bias for action and the ability to foster a competitive, results-driven mentality in your team. You are extremely persistent by nature and unwilling to let your team loose or leave problems unsolved.
• Analytical rigor. You know how to quantitatively analyse and optimise inbound marketing programs and growth initiatives.

Bonus Points:

• Experience in the B2B SaaS industry
• Entrepreneur mindset - high energy and business hungry
• Work ethics, continuous learning ambition, and motivation to join a fast moving high performance team

About us

At Factorial, we're building the leading business management software for companies of all sizes. Our platform centralizes key workflows across HR, finance, and operations, freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people.With over 1,200 employees across 7 markets, we serve 700,000+ users and are one of Europe's fastest-growing SaaS companies, backed by top-tier investors and proudly headquartered in Barcelona.We believe in bold goals, radical ownership, and inclusive collaboration. If you're excited to shape the future of business management technology, we'd love to meet you.

Our Values

• We own it: We take responsibility for every project. We make decisions, not excuses.
• We learn and teach: We're dedicated to learning something new every day and, above all, share it.
• We partner: Every decision is a team decision. We trust each other.
• We grow fast: We act fast. We think that the worst mistake is not learning from them.
• We believe in diverse talent: We welcome applicants from all backgrounds and strongly encourage people of diverse experiences and identities to apply.
• We believe in inclusion: We are committed to equal opportunities and actively promote workplace inclusion of people with disabilities. If you would like to learn more about our inclusive recruitment processes, you are welcome to indicate so optionally and we will share additional information with you.

Wanna learn more about us? Check our website!

Perks of being part of our teamWe care about people and we also offer a lot of benefits for employees:

• High growth, multicultural and friendly environment
• Alan as private health insurance
• Healthy life with Wellhub (Gyms, pools, outdoor classes)
• Save expenses with Cobee
• Language classes
• Breakfast in the office and organic fruit
• Nora discounts
• Free caffeine and theine
• Pet Friendly