Demand Generation Specialist - Italian Market (Partners & Strategies)

Hi there!

At Factorial, we're looking for a Demand Generation Specialist for the Italian market to help take our company's growth to the next leve

Ready to take on the challenge?

The Role

Reporting to the Demand Generation Manager, we're looking for a highly motivated person to design and execute a strong demand generation strategy. The goal is to generate demand and nurture leads through a mix of initiatives such as online and in-person events, email marketing, and other demand-focused activities.

The main focus will be on acquiring and engaging SME and mid-market prospects in Italy, ensuring that all initiatives are aligned with business objectives and contribute to measurable pipeline growth.

This role requires strong cross-team collaboration, excellent project management skills, and the ability to analyze performance in order to continuously optimize results. As a key member of the Marketing team, you will contribute across the entire funnel by creating valuable experiences that turn leads into real opportunities. You'll work closely with Sales teams and other stakeholders to ensure alignment and maximize impact.

What You'll Do

• Develop and implement a comprehensive demand generation strategy for the Italian market, including content creation, event planning, budget management, resource allocation, and vendor negotiation.
• Review and provide feedback on marketing materials, ensuring alignment with company guidelines (messaging, branding, booth materials, sponsorship assets).
• Manage and nurture relationships with strategic partners, coordinating joint demand generation initiatives, co-marketing activities, and events to maximize pipeline impact.

What We're Looking For

• At least 1-2 years of experience in demand generation or marketing with a focus on sales results.
• Strong communication, organizational, and project management skills, with the ability to manage multiple initiatives and deadlines simultaneously.
• A proactive, problem-solving mindset, with the ability to work under pressure while maintaining high-quality standards.
• Native Italian speaker.
• English is mandatory, spanish is optional.

Nice to Have

• Experience or strong interest in B2B tech / SaaS.
• Experience in customer-facing roles, with a solution-oriented approach.
• Familiarity with HubSpot or similar CRM platforms.
• Strong interpersonal skills and the ability to collaborate effectively with internal teams and external partners.

Why Join Factorial

We truly care about people and offer a wide range of benefits:

• A dynamic, multicultural, and fast-growing environment
• Private health insurance with Alan
• Wellhub for a healthy lifestyle (gyms, swimming pools, outdoor classes)
• Flexible welfare with Cobee
• Language courses
• Office breakfast and organic fruit
• Nora & Apetit discounts
• Coffee and tea always available
• Pet-friendly office

About us

At Factorial, we're building the leading business management software for companies of all sizes.

Our platform centralizes key workflows across HR, finance, and operations-freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people.

With over 1,200 employees across 7 markets, we serve 700,000+ users and are one of Europe's fastest-growing SaaS companies, backed by top-tier investors and proudly headquartered in Barcelona. We believe in bold goals, radical ownership, and inclusive collaboration. If you're excited to shape the future of business management technology, we'd love to meet you!