Demand Generation Manager Italian Market

Hello!

At Factorial, we're looking for a Demand Generation Manager to lead our growth strategy for the Italian market. This is a key role where you will drive scalable initiatives, manage a local events and webinars team, handle budget allocation, and align closely with Sales to accelerate pipeline generation and market expansion.

Ready to be part of the challenge?

About the team

Our Marketing team tells the Factorial story in a way that truly resonates, bringing the right people to us and inspiring them to join the journey. If you're a creative thinker who loves turning bold ideas into campaigns that move people, you'll feel right at home.

What you'll do

• Design and execute data-driven demand generation strategies to accelerate pipeline growth in the Italian market.
• Collaborate with the Marketing Director: Serve as the Marketing Director's strategic partner and key advisor, with substantial influence on business-critical decisions and go-to-market priorities. Leverage data, performance analytics, and market intelligence to guide strategy, support executive decision-making, and drive initiatives that accelerate market penetration, conversion efficiency, and revenue growth.
• Manage inbound and outbound lead orchestration: Own the end-to-end strategy and execution of inbound and outbound lead orchestration. Prioritize lead assignments based on quality, conversion potential, and team expertise to maximize revenue outcomes. Ensure seamless collaboration across teams, optimize routing and coverage models, and provide enablement for all campaigns through the right processes, tools, training, and operational support to drive best-in-class execution and conversion performance.
• Lead Sales & Marketing Alignment (Smarketing):lead and mentor a team of professionals to execute high-impact regional events and strategic webinars.
• Oversee the Italian marketing budget, optimizing resource allocation to maximize ROI and campaign performance.
• Leverage HubSpot to design and optimize lead nurturing workflows and improve overall CRM effectiveness.
• Analyze marketing KPIs and performance metrics to identify opportunities for scalable growth and market expansion.

What are we looking for?

• 3-4 years of proven experience in Demand Generation, Growth Marketing, or Digital Acquisition roles.
• Prior experience in the B2B SaaS industry is strongly valued.
• Extensive hands-on experience with HubSpot (workflows, lists, reporting) and modern CRM tools.
• Highly organized, data-driven, and business-hungry. You know how to quantitatively analyze numbers and translate them into actionable growth initiatives.
• Experience in managing or mentoring people, with the ability to motivate a team and align cross-functional stakeholders.
• Native or native-level fluency in Italian and professional proficiency in English

Factorial bets for potential and growth. We currently evaluate all seniority levels, as we believe diversity and collaboration are the key for rocking the world! If you seek a place to demonstrate ownership of your own success, but you don't meet every point of this Job Description, please, apply anyway!

Perks of being part of Factorial

• Alan as private health insurance
• High growth, multicultural and friendly environment
• Healthy life with Wellhub (Gyms, pools, outdoor classes)
• Save expenses with Cobee
• Language classes
• Breakfast in the office and organic fruit
• Food discounts with Nora
• Pet Friendly
• Much more that we'll spill during the interview process

About Factorial

At Factorial, we're building the leading AI Business Management Software for companies of all sizes. Our platform centralizes key workflows across HR, Finance, Talent, Operations, and IT, freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people.With over 1,500 employees across Europe, Asia, Africa, and America. We are one of Europe's fastest-growing SaaS companies, proudly headquartered in Barcelona. If you're excited to shape the future of business management technology, we'd love to meet you.

We believe in diverse talent: we welcome applicants from all backgrounds and strongly encourage people of diverse experiences and identities to apply.

We believe in inclusion: we are committed to equal opportunities and actively promote workplace inclusion of people with disabilities. If you would like to learn more about our inclusive recruitment processes, you are welcome to indicate so optionally and we will share additional information with you.

Our values

• We own it: We take responsibility for every project. We make decisions, not excuses.
• We learn and teach: We're dedicated to learning something new every day and, above all, share it.
• We partner: Every decision is a team decision. We trust each other.
• We grow fast: We act fast. We think that the worst mistake is not learning from them.

Want to learn more about us? Check our website!

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