Paesi BassiPaesi Bassi


Data di pubblicazione 02.05.2024

Copywriter Italian

Copywriter Italian

(Fulltime / Part-time, 32-38 hours per week)

The content team of Europe's fastest growing retailer is transforming to digital and shifting from centralised to localised content, activating millions of clients across Europe. As copywriter Italian at Action you will drive the effectiveness of online and offline content for the Italian market. Content is the key to our success, so help us grow and join our creative team at Action's headquarters in the province of North Holland!

This is your daily action

In this role you'll be leveraging your excellent command of Italian and copywriting skills to create conversion-driven content across all our channels. Working closely with colleagues, including SEO specialists, the photo studio, product editors, online marketers and channel owners, you secure usability and relevance for our clients in our Italian-speaking markets.

Conversion at Action means generating traffic to our website and app, resulting in store visits. Together with the specialists from the departments involved, you'll be setting KPIs by which you monitor, evaluate and continuously enhance the effectiveness of your content for our social channels, digital newsletters, blogs, website and app. You put our clients first in everything you write and continuously optimise your content for search engines, SEO being the main growth area of our team.

You'll write creative market-specific content, connecting with our clients during local celebrations and holidays, and responding to current events. But you'll also localise and if necessary transcreate Europe-wide campaigns, such as our summer and garden campaigns.

In addition, you'll support the editors responsible for the product descriptions and colleagues responsible for offline content, which includes our weekly in-store posters and bi-weekly leaflets, distributed to millions of households. Much of this content is translated by an agency and you'll be revising those translations, keeping in close touch with the agency to help them upgrade their output.

Meet your team

With tens of millions of fans across Europe, we keep surprising them week after week. We are constantly expanding the Action brand using a data-driven approach and by working in agile teams. In Marketing and Digital, we are responsible for the marketing and communication strategy and its execution. We are building more and more digital visibility and interaction. From customer surveys to designing our award-winning leaflet in our own Action Studio, and from private labelling to webcare, the app and social media campaigns. Our biggest challenge One breath, one format, online and in more than 2,000 stores in 10 different countries. Learning new things every day and working with the nicest colleagues to make our popular brand even more successful is what makes us happy. You too?

This is you

You thrive on creating customer-centric content in a commercial environment, embracing tight deadlines and accountability. Identifying opportunities, you enjoy taking the lead in putting our message across. And you leverage your communication skills to help our team evolve and streamline the collaboration with specialists of other teams and departments. In addition, you easily adapt to changing realities. If you haven't worked agile yet, you'll learn and adopt the method quickly.

In addition:

  • A Bachelor's Degree, or graduate-level ability in a relevant subject, such as business, marketing, multimedia or journalism
  • Experience in a similar role, preferably in a retail environment
  • Demonstrable experience of digital content creation and working with content management systems
  • An excellent command of Italian and an in-depth understanding of the culture, so you know what works
  • A good command of English, as we are an international company

What we offer

Surprisingly more! From our bustling home base in the Netherlands, you'll have an impact on the whole of Europe. The counter now stands at more than 2,000 stores in 10 countries and millions of smiles from our customers. And we have big growth ambitions. For Action and for you. Because our growth means that you can always take new steps. A different job, an interesting innovation project, new skills: as a professional you can develop without limits. And all this in a culture where our shared values are truly lived: customer focus, teamwork, simplicity, discipline, cost conscious and respect.

Did you know that you can also count on us for:

  • A market-based salary based on a 38-hour work week
  • 24 days of holiday and the option to buy 5 extra days (based on 38 hours per week)
  • Flexible working hours and the possibility of working up to 60% from home, of course in coordination with your team and manager
  • 15% staff discount on your purchases at Action
  • A company laptop and mobile phone
  • A good pension scheme, collective health insurance and travel expenses allowance.

How we contribute to society

If you only know Action from the stores, a world will open up for you when you join us. For example, we are working hard behind the scenes to make a positive impact on society and the environment. Did you know, for example, that we sponsor more than 2,000 children worldwide who are growing up in an SOS Children's Village? That our team reflects the diversity of our customers, including 124 nationalities? That we already source 70% of our wood products and 86% of our cotton sustainably? And that only energy-efficient LED lighting is used in more than half of our stores? Yes, that is also Action. Curious about what other initiatives we're facilitating? Join our team and find out for yourself.


We are proud to be an inclusive employer, and we warmly invite anyone who recognises themselves in the vacancy to apply. So take action and respond to this vacancy now!

What happens next:

  1. Response to your application within 14 days (and usually earlier)
  2. First meeting with the manager and a colleague
  3. Online assessment to get to know you better
  4. Second interview with your recruiter, among others
  5. Welcome to Action...

Throughout the process, your recruiter is your permanent point of contact and is available to answer any questions you may have.

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