Content Marketing Specialist - Gated Content (Italian Market)

Hello!

In today's fast-paced world, high-quality content is the cornerstone of effective communication. At Factorial, we believe that exceptional content not only informs but also inspires and engages. We are looking for a Content Specialist to join our Italian Marketing Team and take the lead in creating premium, gated content that resonates with our audience and drives measurable results.

This is your opportunity to shape content strategy, collaborate with top-tier partners, and showcase your creativity and strategic thinkin

Ready to be part of the challenge?

The Role

• Gated Content Strategy: Develop a comprehensive content calendar for premium gated materials, such as reports, research studies, ebooks, customer studies and other lead generation tools. Identify the most effective formats and themes to engage and inform our audience.
• Content Creation and Collaboration: Create high-quality content independently or by collaborating with agencies, clients, and third-party experts.Test every content format other than blog posts. Leverage internal knowledge, customer data, and results to craft compelling and data-driven narratives.
• Alignment with Content and GTM Strategy: Align with the local Content team to ensure tone of voice and brand positioning across all channels. Coordinate with the Product marketing team to align on product features and market insights that lead to marketing campaigns
• Promotion and Distribution: Design and execute strategic approaches for both paid and organic promotion of content assets. Work closely with the performance marketing team to maximize reach and impact across digital platforms.
• Results Analysis: Track and analyze the performance of content campaigns to refine strategies and improve outcomes.

Your Profile:

• Proficient in Italian, Fluent in English (Spanish is a plus!)
• Proven Experience: A track record of working with marketing teams on content strategy, creation, and promotion.
• Content Expertise: Experience producing premium, high-impact content like reports, ebooks, or research pieces.
• Social Media Knowledge: Strong understanding of social media marketing and how to optimize content for different platforms.
• Performance Insight: Familiarity with performance marketing metrics and tools to measure content success.
• Creative and Strategic Thinking: The ability to balance creativity with data-driven decision-making.
• Teamwork and Collaboration: Excellent communication skills to work effectively with internal teams and external partners.

Perks of being part of our team

We care about people and we also offer a lot of benefits for employees:

1. High growth, multicultural and friendly environment
2. Alan private health insurance
3. Healthy life with Gympass (Gyms, pools, outdoor classes)
4. Save expenses with Cobee
5. Language classes with Yolk Academy
6. Breakfast in the office and organic fruit
7. Nora and Apetit discounts
8. Free caffeine and theine
9. Pet Friendly

Is this you?! Come rock the world with us!

About US

Factorial is an all-in-one HR Software fast-growing company founded in 2016. Our mission is to help SMEs automate HR workflows, centralise people data and make better business decisions. Currently, serves thousands of customers in over 60 countries all over the world and across industries, it has built a super diverse and multicultural team of over +900 people in Barcelona, Brazil, Mexico, and US offices.

Our Values

1. We own it: We take responsibility for every project. We make decisions, not excuses.
2. We learn and teach: We're dedicated to learning something new every day and, above all, share it.
3. We partner: Every decision is a team decision. We trust each other.
4. We grow fast: We act fast. We think that the worst mistake is not learning from them.

Wanna learn more about us? Check our website!

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